Investigators: Jessica Ramsay, Mudra Shah, Tom Snelling
External collaborators: Jonathan Davis (King Edward Memorial Hospital)
The number of Australian children receiving vaccinations are below the level required to achieve community wide protection. Low vaccination can be attributable to vaccine hesitancy which is the delay in acceptance or refusal of vaccines despite availability of vaccination services. Vaccine hesitancy is a complex behaviour, influenced by many factors. This study aims to measure vaccine hesitancy before and after two different SMS reminders. One reminder will be a negatively-framed vaccine reminder and the other a general health message unrelated to vaccination. By randomly sending one of these two messages to participants, this study will be able to measure the effect of negatively-framed SMS vaccination reminders on vaccine hesitancy.