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Likeability and perceived effectiveness of messages designed to encourage physical activity participation among older adults

Older adults are significantly less likely than their younger counterparts to engage in physical activity. Comprehensive policies to support healthy ageing thus need to include components encouraging greater participation in physical activity in later life. This study tested potential messages for use in health communication campaigns aimed at increasing physical activity among older adults.

Citation:
Jongenelis MI, Jackson B, Newton RU, Pettigrew S. Likeability and perceived effectiveness of messages designed to encourage physical activity participation among older adults. Health Promot J Aust. 2022.

Keywords:
Alliteration; health communication; older adults; physical activity; Australian; controlled study; health care system;
major clinical study; outcome variable; quality of life

Abstract:
Older adults are significantly less likely than their younger counterparts to engage in physical activity. Comprehensive policies to support healthy ageing thus need to include components encouraging greater participation in physical activity in later life. This study tested potential messages for use in health communication campaigns aimed at increasing physical activity among older adults.