Investigators
Gina Trapp, Sally Brinkman, Joelie Mandzufas, Justine Howard, Jacinta Francis
Investigators (external)
Karen Martin (University of Tasmania, The University of Western Australia), Paula Hooper (The University of Western Australia), Claire Pulker (East Metropolitan Health Service)
Project description
"Billboard Busters: Exploring Children's Views on Outdoor Advertising" is a groundbreaking study that examines schoolchildren's attitudes towards outdoor advertisements. This research addresses a significant knowledge gap by using focus group discussions to gather insights from Perth schoolchildren on their experiences and opinions about outdoor advertising in their neighbourhoods. We'll explore if schoolchildren notice these ads, how they affect their purchasing habits, and their thoughts on potential solutions. In line with the Children's Rights agenda, this study emphasises the importance of including children's perspectives in research and policy development. By doing so, we can create environments that better consider the needs of children and empower them to have a say in the spaces that impact their lives.
Funders
Healthway
External collaborators
Healthway, The Cancer Council WA, WA School Canteen Association (WASCA), Australian Dental Association of WA (ADAWA), Public Health Advocacy Institute, Diabetes WA, Australian Medical Association (AMA), WA Local Government Association (WALGA), East Metropolitan Health Service (EMHS), Public Health Association of Australia (WA Branch)